FRAMEMATTER
ENPL
01 / MANUFACTURING / INDUSTRY

ZEN-DREW

A solid business.
The right presence.

A website rebuild that went beyond looks. A clearer offering, distinctive design and content structured with search in mind.

PROJECT SCOPE

Redesign · Development · SEO

zen-drew.com (opens in a new tab)
Wooden pallets stacked in the ZEN-DREW yard
Images from the completed project / ZEN-DREW
FROM CHALLENGE TO SOLUTION

Behind the project.

  • New website structure
  • Website design and development
  • Clearer offering and content
  • Technical SEO foundations
01 / THE STARTING POINT

What needed to change?

The previous website did not reflect the scale of ZEN-DREW's operations. Visitors needed an easier way to explore the offering and find essential company information.

02 / THE APPROACH

A clear direction.

We rebuilt the website from the ground up. We simplified its structure and product presentation, creating a visual identity that fits the business. The products and manufacturing operations took centre stage.

03 / VISIBILITY

Easier to find. Easier to understand.

We organised the content and structure to make individual services easier to discover on Google. Clear information about the offering and location also helps AI-based search tools understand the business.

REDESIGN / BEFORE AND AFTER

The same business.
A new perspective.

Drag the slider to see how the ZEN-DREW homepage has changed.

After the redesign: the new ZEN-DREW website with a clear headline, offering and pallet photographyAFTER FrameMatter
Before the redesign: the previous ZEN-DREW homepage with pallet photography and a company descriptionBEFORE Previous website

Drag the slider, or use the arrow keys.

Actual homepage screenshots.
A new layout, content hierarchy and way to present the business.

VIEW SCREENSHOTBefore (opens in a new tab)After (opens in a new tab)
ZEN-DREW / A DETAIL IN MOTION

A pallet.
In the spotlight.

20 pieces coming together. An interactive detail from the ZEN-DREW website, revealed layer by layer.

AN INTERACTIVE PIECE OF THE PROJECTFIG. 02 / EPAL 1
  1. 01Base3 bottom boards
  2. 02Support9 blocks
  3. 03Connection3 cross boards
  4. 04Deck5 deck boards

Assembly complete.

Motion reveals the construction and draws attention to the product.
The same idea. A new studio setting.

View on the project website (opens in a new tab)
Production line at the ZEN-DREW factory

A DESIGN THAT FITS THE BUSINESS.

THE RESULT

A clear offering. A credible presence.

The new website brings information together and guides visitors from discovering the business to getting in touch. It is designed to be a starting point for new customers.

Visit the project website (opens in a new tab)
TESTIMONIAL / THE PROJECT

The other
perspective.

We wanted a website that would reflect our business as it is today. The new layout brings clarity to our offering, while the photography and details capture the character of our manufacturing. It all feels clear and consistent.

ProjectZEN-DREW
View the reference (PDF)(opens in a new tab)Signed document · 1 page · in Polish
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